SILKIN MANAGEMENT GROUP: FORMING OFFICE POLICY

Part 5

Silkin Management Group provides management consulting and training for privately owned health care practices.  We deal primarily with dentists, veterinarians and optometrists throughout the United States and Canada. Although they are extremely well trained in their profession, they have had little training in the management of a practice

On our various Silkin Management Group blog sites http://silkinmanagementgroup.org/?p=64, we have been presenting a list of items that should be considered part of any office policy you are creating. As discussed in our earlier articles on this subject, office policy is vital to the effective operation of any group activity.

In our continuing series on the subject, we will now cover some suggested wording for some of the items discussed in our earlier articles. Silkin Management Group has a 400 plus page Office Policy and Job Description manual that is provided to new clients. We’ve done a large amount of research in this area and don’t expect new clients to have to “re-invent the wheel” on this subject. But, as not all readers of our blog sites are Silkin Management Group clients, we thought we’d provide this information for anyone interested.

Today we will present a proposed introduction to your office policy manual. This information can be found in the above mentioned Silkin Management Group manual.

Introduction

Welcome to our practice.  The following policies are designed to provide working guidelines for all of us.  Written office policies help to:

  • Prevent misunderstanding and lack of communication
  • Eliminate hasty, unrefined decisions in personnel matters
  • Ensure uniformity and fairness throughout the practice
  • Establish the basic agreements that everyone in the office operates on

Our practice is open to change. Changes happen as a result of internal growth, legal requirements, competitive forces or general economic conditions that affect our profession.

To meet these challenges the practice reserves the right, with or without notice, to change, amend or delete any of the policies, terms, conditions and language presented in this manual. Changes in personnel policies are made after considering the mutual advantages and responsibilities of both the owner and staff. All of us need to stay aware of current policy and, as revisions are made, new pages will be given to the personnel to place in staff manuals.

Remember, your suggestions are welcome. Just notify the Office Manager whenever problems are encountered and wherever you think improvements can be made.

In future Silkin Management Group blog articles our consultants will continue to present some suggested wording to the items discussed the previous Silkin Management Group blog site articles on this subject.

Gary Crawshaw

Silkin Management Group Consultant

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SILKIN MANAGEMENT GROUP: THE FIRST RULING ON THE CONSTITUTIONALITY OF THE NEW HEALTH CARE LEGISLATION

Silkin Management Group has been providing information for months on our various blog sites concerning the ramifications and effects of the new health care legislation on our clients and small businesses in general. Most Silkin Management Group clients are health care practices in the dental, veterinary and optometry field. As such, the new health care legislation may affect them and their employees.

As pointed out in our last blog, http://silkinmanagementgroup.org/?p=59 there are various suits contesting the constitutionality of this legislation. As this legislation is so important to all Silkin Management Group clients, and all Americans, we have been keeping a close eye out for rulings on these various suits.

The first ruling came out and was covered in the Wall Street Journal. You can link to that article here: http://blogs.wsj.com/law/2010/10/07/federal-judge-upholds-constitutionality-of-health-care-law/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wsj%2Flaw%2Ffeed+(WSJ.com%3A+Law+Blog)&mod=smallbusiness

As this article points out, late last week a federal judge in Detroit turned down a request for a preliminary injunction to halt the legislation. He gave his reasons which you can read about in the above mentioned article. The decision will be appealed.

There are still at least two more similar suits that exist in other states – Virginia and Florida. In both states a federal judge has either denied a motion to halt a similar suit or indicated that he will likely deny such a motion.

All the consultants at Silkin Management Group are recommending to their clients to keep a close eye on how these suits come out. I’m of the opinion, as are other Silkin consultants, that this may all end up in front of the Supreme Court some day. My management advice is “hope for the best, prepare for the worst”.

Silkin Management Group consultants will keep looking for new articles and information on this subject and will keep posting relevant information on the various Silkin Management blog sites for our readers.

Jack Hennessy

Silkin Management Group Consultant

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SILKIN MANAGEMENT GROUP: THE USE OF NEWSLETTERS IN MARKETING

Silkin Management Group clients are often in need of training on how to market for new patients and clients. We are often asked, “what are the most cost effective ways to market with the best results?” We have several answers for that.

One of the least expensive and best tools in the Silkin Management Group “tool box” is the newsletter.  This is something that can be used to reach not only existing patients/clients but potential patients/clients as well. As an internal tool it is an excellent way to stay in contact with your patients/clients, and externally it is a method of making your practice known and well thought of.

All consultants at Silkin Management Group tell their clients that a newsletter provides certain advantages that other marketing actions don’t always provide. Some of these advantages are:

  • It provides a simple method for client education.
  • It can provide a simple way to deliver a longer message than would fit on a post card.
  • It keeps your patients/clients up to date on what is happening with your practice.
  • It keeps your practice in your patient/client’s awareness so that, when they think of a dentist/veterinarian/optometrist/etc. your practice will come to mind.
  • With today’s technology, they are one of the least expensive and easiest forms of marketing materials to make.

We refer Silkin Management Group clients to a variety of low cost software programs that are very easy to use.  You can purchase one of these and have one of your staff easily put together a newsletter on a monthly or quarterly basis. If you don’t want to make the newsletter yourself you can easily find a variety of companies that make them at a fairly reasonable price. But, in such a case you’ll still have to provide them with written materials and pictures. At Silkin Management Group we have a variety of sample newsletters for clients to refer to.

Jack Hennessy, Silkin Management Group Consultant

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